ABOOK MAGAZINE 28 好氏品牌研究室: 設計＋商店

好氏研究室成立於2006年。在2009年-2012年前往北京發展，期間除了進行品牌塑造與教育的工作以外也實驗性的成立自己好氏的品牌商店，2013年返回到台北同樣的進行雙向工作，從親身的空間經營去切入市場再分析反饋經驗給客戶端品牌規劃服務。 

Q 1 : 好氏品牌研究室除了是設計工作室、是選物店、是咖啡聽，他還是什麼？ 希望好氏品牌研究室是什麼？
我們希望他是一個風格的體驗品牌，因為在台北很容易每家店看起來都很類似。好氏在空間 上每一季都會進行變化之外，在形象上也有自己完整的視覺系統，在商品上目前積極的規劃 研究室商品，在行為上未來計畫從事較有趣的移動計畫。

Q 2 : 好氏品牌研究室的經營理念是什麼？
在品牌規劃的業務上，我們都希望用風格去進行所有的設計規劃。而在自己的空間裡，也是 每一種不同風格的體驗，從商品的選擇，音樂氣氛的挑選，空間的視覺調整。如果能靜下心 來感覺，其實我們還蠻前衛的。
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Q 3 : 好氏品牌研究室除了幫客戶量身訂造全新的設計之外，有沒有什麼是 想要透過設計傳達給大眾的。
應該就是不同風格的可能性，我們習慣去排除市場上既定的視覺印象，而去實驗另一種新的 發生，當然從識別、商品、形象、空間到企劃，整體的呈現是我們比較堅持的原則。

Q 4 : 覺得好氏品牌研究室與一般的設計工作室最不同的地方在哪裡？
我們在從事規劃之前會表達希望能直接與最大的決策者碰面與溝通，這樣比較能夠理解業主 實際的美感範圍跟真正的經營思考是什麼，再進行長時間的了解與交流，甚至於業務的拓展 與市場的開發都讓我們參與進去，然後每一個委託的客戶幾乎都跟我們變成朋友，這大概也 是好氏的魅力吧。  

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Good Design Institute (GDI) was founded in 2006. Between 2009 and 2012 GDI was primarily based in Beijing, where they offered design and branding services. During their time in China, they also operated an experimental concept shop where they introduced many Taiwanese designers to the Chinese market. In 2013 GDI moved back to Taipei and created a space that has become a “style experience” for consumers and includes a coffee shop, design studio, and retail store. 

Q 1 : Besides being a design studio, retail store, and coffee shop, what else does Good Design Institute stand for? 
We hope that it is a brand that symbolizes a “style experience”. In Taipei, a lot of the stores tend to look alike. At GDI we focus alot on changing the interior of our space each season. Branding wise we also have our own complete and unique image. We are also currently developing various experimental-design products, and also plan to do more fun and interesting pop-up events. 

Q 2 : What’s GDI’s business philosophy? 
Branding wise we always like to focus on developing a “style” , and go about it from that perspective. When it comes to our own space, we consider ourselves quite avant-garde. From our product list, to the music we put on, to our interior design, we have our own style. 

Q 3 : GDI helps clients with their branding and design needs. What other messages do you wish to portray through design? 
Probably just the possibilities of different styles. We’re used to going against market trends and stereotypes. We like to experiment with new possibilities. Of course, our principle is to create a cohesive brand for our clients, from the planning, execution, to the products, space, and branding, we always have the brand’s style in mind. 

Q 4 : What’s the biggest difference between GDI and other design studios? 
We always like to meet the top decision makers of our clients because then we can straight-forwardedly understand their beliefs and see what they like and don’t like. We often participate in the market development or business expansion of our clients because then we can truly understand the entirety of their business and their needs. We always become great friends with our clients. I think that’s the charm of GDI.

To find out more about our interview please visit ABOOK MAGAZINE ISSUE 28
☞ PUBU https://goo.gl/wPLA1r
☞ KONO https://goo.gl/m46Iv5
☞ MAGV http://tw.magv.com/
☞ MZ+ http://www.mzplus.com/
☞ 24reader http://www.24reader.com/267900
☞ ZINIO https://goo.gl/tKGXFP
☞ TAAZE https://goo.gl/Wpy9b2
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